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Mar 25
1
The Strategic Deployment of Basic
Kyle Lukoff
1

Call Me Max, my early reader that ignited protests from angry parents in Utah and Texas, is written for a first or second-grade audience. It has a carefully controlled vocabulary and short sentences; it’s divided up into four chapters, despite being very short. It’s a book designed for kids just learning to read, who

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Mar 23
1
The Rise and Fall of 'Bro-gurt,' the Macho, Ab-Obsessed Snack for MEN
Emily Contois
1

In 2013, a blonde-haired woman in a “sexy nurse” costume (low neckline, high hemline) worked a booth at the Food Expo of Natural Products, pitching a new option: Powerful Yogurt. She offered passers-by ultrasounds of their stomachs so they could “find their inner abs,” the brand’s tagline. The packaging further

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