Of all the various pots famous people have their fingers in, perhaps the most beguiling is celebrity fragrance—an area of business that most celebrities have no real reason to be involved in, yet do so repeatedly, all the time. The best part about these business endeavors is not the product itself—though Sarah Jessica Parker’s Lovely is the exception—but the launch parties, which bring together a truly random assortment of famous people and famous hangers-on to pose gamely in front of giant perfume bottles.
