David Lynch nostalgia is in full effect with the release of the awesomely weird, rebooted Twin Peaks, and it seems we are now back to revisiting the more arcane offerings in the director’s portfolio.
Gothamist points out a deeply terrifying PSA Lynch made about how littering contributes to New York City’s rat problem, which reminded me of my favorite bit of Lynch trivia: in 1997, he directed a commercial for Clear Blue Easy, the pregnancy test that turns blue if you’re knocked up or stays white if you’re not.
Typically, it’s got an element of noir, and fans of his films could view the commercial’s star as any one of his film’s heroines facing an unfathomable crossroads she must later grapple with. I guess that’s why this comes off a bit like horror, too—what is pregnancy if not a turning point in one’s mortality!—and best/creepiest of all... it seems like the desired outcome is definitely not pregnancy. I guess if you’re one of the teens of Twin Peaks or one of his myriad characters with irreparably damaged personal lives, that might be a pretty accurate point of view!