Nothing Is Better Than This 1985 Ad for Walnuts Featuring Soap Legend Susan Lucci

Illustration for article titled Nothing Is Better Than This 1985 Ad for Walnuts Featuring Soap Legend Susan Lucci

It’s 1985. You’re a walnut brand looking to imbue your grocery-store products with an aura of impossible glamour. What do you do? Obviously, you hire All My Children mainstay and living legend Susan Lucci to host a “World’s Richest Recipe” contest.

Advertisement

And that—best as I can figure—is why this full-page ad from a November 1985 McCall’s exists. Please note that Lucci is wearing the diamond necklace, bracelet and earrings they are offering for grand, first and second prizes.

A brief Google foray turns up an interview associated with the contest, in regional Connecticut newspaper The Hour. “The character I portray on the show is an aggressive, often manipulative woman,” she said, adding:

One of the reasons the part is so much fun for me is that she and I are so different. One thing we do have in common, though, is a taste for the finer things in life. Both of us would absolutely adore the $25,000 diamond necklace that will be given away as the grand prize in the Diamond Walnut World’s Richest Recipe Sweepstakes.

Advertisement

What a pro. And frankly the recipe she provided for pasta walnut vinaigrette looks pretty tasty. (“Susan says, ‘You can make it in a flash with ingredients you probably already have on hand. Serve it as a side dish or toss in cubed chicken or ham to make it into a main dish.’”)

Please allow this ad to serve as your inspiration over the coming holidays.

Illustration for article titled Nothing Is Better Than This 1985 Ad for Walnuts Featuring Soap Legend Susan Lucci

Contact the author at kelly@jezebel.com.

Share This Story

Get our newsletter

DISCUSSION

noodleroni101
noodleroni101

Is that seriously what $25k in the 1980s looked like? The walnut people should have gone to the Busy Bee flea market in flushing. $2k - tops!