Say, Let's Go to the Movies! (In 1937) 

Here is a 1937 brochure from a movie theater, advertising upcoming features. Please note that air conditioning is a selling point.

So what feature should we take in while we’re beating the heat?

Cafe Metropole sounds interesting—very European. Wonder what that’s about?

Obviously we’ll have to come back on the 14th for After the Thin Man, too.